One of the best pieces of branding advice that I and my team at Brand Inspiration consistently give organizations in today’s cluttered media environment is quite simple: Get real!

Let’s face it: We live in an age of media transparency. Virtually everything we do as individuals, from where we eat dinner to what music we are listening to as we dine, is being broadcast across social media for all the world to see. And if you’re not the one broadcasting it, you can bet that your dinner partner most certainly is.