How can I get your attention?

That’s the eternal question that gives brand marketers migraines and keeps them awake at all hours of the night.

Today’s brand marketers often speak about the difficulty of cutting through the clutter of omnipresent media messaging to reach the audience they are trying to target. At its heart, the secret to getting your brand message across to the potential audience you want to reach is surprisingly simple: Tell them what they want to hear.