DECIDE WHO YOU WANT TO BE
Now that your organization has an understanding of what your Brand’s perceived personality is, you have a golden opportunity to ask what you actually want it to be — and to change it if you’re not quite where you want to be.
Are you a tech company that wants to be known as a hotbed of innovation? Are you a financial services firm that wants to be seen as a rock of stability amid troubled waters? Are you an institute of higher education that wants to be known for placing its graduates on paths to prosperous and rewarding careers in their chosen field? Now is the time to determine what you want to be known for — and to claim that Brand as your own.
Of course, at Brand Inspiration, we tell our clients that what you want your organization to be should be carefully informed by in-depth market research on what your clients really want and need. It should be shaped by what your salespeople tell you your customers are asking for. It should always be influenced by what your collective common sense as well as your organizational Mission and Vision dictate. It should be forward-thinking and lead you in the direction where your marketing or brand managers tell you you’ll need to go in the future.
To bring these varied pieces together into a seamless whole, don’t be afraid to consult with outside experts like our team at Brand Inspiration. There’s a huge disparity between knowing where you want to go and understanding the path you need to get there. This is where bringing in some fresh eyes can make all the difference, injecting new ideas and energy into a re-branding campaign.
Our new white paper has launched online — titled “The Power Of Personality: 7 Ways To Unlock Your Brand’s Persona”. If you indeed enjoy it — please share for us on your social channels — the SlideShare link is http://bit.ly/1PRIryK
