SHARE YOUR VISION INTERNALLY
Just as it does on a purely personal level, changing or reinforcing your organization’s image really begins from the inside out. For this reason, it’s essential that every employee in your organization is brought into the loop so that they understand what your Brand vision is and how it impacts their individual role on a daily basis.
Let’s face it. Changing a Brand’s personality is a big deal. It should be something that every employee in your organization gets fired up about. You have to create excitement and build a groundswell of internal support around a major transformation or it simply won’t last. No matter how many ads you execute about your organization’s new identity, it’s how your employees translate your vision into their daily habits that will make or break your personality Branding process.
At Brand Inspiration, we often recommend bringing in some external support to reinforce these key points. Outside experts sometimes bring more credibility than the managers your team is accustomed to dealing with each and every day. Bring in some exceptional motivational speakers; sign up that outstanding trainer; hire that celebrity for an afternoon. Get everyone on the same page and make certain that they understand the WHY behind your Branding plan so they can execute the WHAT flawlessly.
Our new white paper has launched online — titled “The Power Of Personality: 7 Ways To Unlock Your Brand’s Persona”. If you indeed enjoy it — please share for us on your social channels — the SlideShare link is http://bit.ly/1PRIryK
